NIKE, Inc. analyzed the data

     下面为大家整理一篇 的essay代写范文 -- NIKE, Inc. analyzed the data，文章讲述在对NIKE，Inc.进行彻底分析之后，我可以得出结论，股票价值持续升值的趋势短期内不会改变，并且我建议购买股票。在业务运营，市场表现以及与两个强大竞争对手的比较中，NIKE在大多数方面都表现出色。当我们做出投资决定时，这种出色的表现可能会使其脱颖而出。我的完整分析如下。

 

    Brief Summary

    After thoroughly analyzing NIKE, Inc., I may draw my conclusion that the trend of continued appreciation in the value of the stock would not change in short term and my suggestion of the decision is to buy the stock. Regarding the business operation, market performance and comparing with its two strong competitors, NIKE excels in most parts. This predominant performance may help it stand out when we come to make a decision to invest. My full analysis is given as follows.

    1. Business Summary of NIKE

    NIKE, Inc., a young company founded in 1964 and headquartered in Beaverton, Oregon, now grows into the world’s top shoe and apparel company. From its official website, we can find its core consumer categories, which vary from basic sports footwear and equipment to recreational activities products. These categories can be further divided into action sports, basketball, football (soccer), men's training, running, sportswear and women's training, etc. What’s more, this company, grew from a US-based footwear distributor to a global marketer of multiplicative products, involving six geographies (North America, Western Europe, Eastern/Central Europe, Greater China, Japan, and Emerging Markets). With such broad geographies, NIKE owns more than 800-owned retail stores, through which it sells to thousands of retail accounts, independent distributors, and licensees worldwide.

Meanwhile, NIKE also made full use of modern technology and explore advanced and inspiring marketing tactics. Customer throughout the world can specified sport shoes and place orders on NIKE’s websites and get their unique shoes at home.

This company expanded with modern ideas and it kept doing so. By quoting If you have a body, you are an athlete, NIKE successfully conveys its corporate mission To bring inspiration and innovation to every athlete in the world to its customers and acquires fondness from the youths and elders, athletes and non-athletes and maintains steady growth in long term though fluctuate slightly in short term.

    2. NIKE’s Financial Indicator and Market Performance

    When we talk about whether the company’s stock is deserved to buy, we may come to analyze its financial indicator at the very first, together with other information such as its major events, then we can get a whole picture of its market performance.

    2.1  NIKE’s Financial Indicator

    Sheet 1 below includes NIKE’s major financial indicators from its balance sheet and statement of cash flow in a time period of 2008 to 2014. These indicators are weighted average shares outstanding, total assets, net income, gross profits and diluted earnings per share.

Sheet 1：Major Indicators annually(2008—2014)